We have developed and are in the process of introducing www.BeDrinkAware.com.au on packaging and marketplace materials in Australia.

The information that drinkers need to make responsible drinking decisions is various and often complicated – but we believe it’s important that we do all we can, where we can. Labels and marketplace materials are not effective places to communicate detailed information on healthy drinking or the implications of misuse, but we believe the www.BeDrinkAware.com.au logo acts as a friendly reminder to seek out further information and tips on responsible drinking on the www.BeDrinkAware.com.au website.

We have also worked in partnership with the federal and state governments and with our Australian industry colleagues on an industry-wide enhanced standard drinks labelling initiative. The logo is being progressively rolled out on our packaging.